職位描述
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崗位職責:
1. 創意策劃崗,熟悉線上線下各類營銷創意手法,以具有深度的市場調研及消費者洞察策略,進行有邏輯、有特色的創意解決方案規劃或整合營銷傳播方案輸出。
2. 根據公司業務發展要求,與團隊中商業分析及行業研究同學進行緊密合作,進行指定行業、市場及消費者洞察等調研工作,并基于調研目的和階段性需求,制作成所需形式文檔或文件進行報告分析。
3. 對細分行業的創意內容、內容傳播及商業化有持續關注及洞察,進行月度或季度行業案例梳理及市場研究,并形成案例報告。
Main Responsibilities:
1. Creative planning position, Familiarity with online and offline marketing gives creative skills, carry out logical and distinctive creative planning or integrated marketing communication solution with in-depth market research and consumer insight strategy.
2. According to the company's business development requirements, closely cooperate with the business analyst and industry researcher to conduct research on a specified industry or market with consumer insights and prepare required documents or report.
3. Have continuous attention and insight on creative content, content dissemination and commercialization of subdivided industries, conduct monthly or quarterly industry case review and market research, and form case reports.
任職要求:
1. 邏輯思維能力強、洞察力強,具有開放思維及好奇心,對新鮮事物有高度敏感度,具有跨學科學習能力,并愿意保持持續學習狀態。
2. 至少5年及以上廣告營銷、內容創意等策劃類工作經驗,具有較為成熟的獨立調研及創意策劃能力,知名甲方或廣告營銷等機構從業經驗優先。
3. 本科以上學歷,專業為文學、新聞學、廣告學、市場營銷、廣告、設計等專業優先,碩士或有留學背景擇優考慮。
4. 熟練使用office軟件,需非常擅長制作keynote及ppt,具有設計軟件使用能力者優先。
5. 具有商業思維及數據分析理解能力者優先。
6. 具有良好的審美能力和表達能力者優先。
7. 可以進行英文閱讀及書寫,具有雙語工作能力優先。
Job Requirements:
1. Strong logical thinking and insight abilities with open-minded thinking and curiosity, highly sensitive to new things, interdisciplinary learning ability, and willing to keep learning.
2. At least 5 years or above advertising, IMC or content planning work experience, with mature independent research and creative planning ability, well-known organizations or firms working experience is preferred.
3. Bachelor degree or above, major in literature, journalism, advertising, marketing, design, etc., master's degree or overseas study background is preferred.
4. Proficient in office software, need to be very good at making keynote and ppt, with the ability to use design software is preferred.
5. Business thinking and data analysis skills are preferred.
6. Good aesthetic ability and expression skills are preferred.
7. Can read and write in English, bilingual working ability is preferred.
工作地點
地址:北京順義區北京-順義區筆克創意中心5層


職位發布者
暴女士HR
北京筆克聯動咨詢有限公司

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廣告·會展·公關
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200-499人
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公司性質未知
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北京市順義區順興路3號 筆克創意中心